In a groundbreaking move, Borough22 Doughnuts, under the leadership of Ryan Panchoo, has crafted a line termed as ‘the most inclusive doughnuts in the UK’.
These unique treats are designed to cater to those with a wide range of dietary restrictions, ensuring no child misses out on enjoying sweets due to allergies.
Ryan Panchoo was deeply moved by his children’s inability to enjoy ordinary treats due to their allergies. The absence of suitable dessert options led him to establish Borough22 Doughnuts. Driven by compassion and a keen sense of necessity, Ryan’s vision was to create desserts that all could relish without concerns of dietary restrictions.
Named after the Royal Borough of Greenwich, the 22nd borough of London, Borough22 has grown to become a beacon for allergy-friendly indulgences.
“It’s about making everyone feel included,” Ryan said, emphasizing that their products bridge gaps in dietary restrictions while maintaining universal appeal and deliciousness.
The collaboration with Selfridges acts as a platform for Borough22 to emphasise the necessity and benefits of their inclusive doughnuts globally.
He uses this platform not only to showcase delicious creations but also to educate customers about the cultural significance and history behind these flavours.
“Allergies are not discriminatory,” Ryan states, focusing on the universal need for allergy-friendly options that Borough22 is poised to meet.
Borough22 represents more than just a business; it is a movement towards inclusivity and acceptance in the confectionery world. Ryan Panchoo’s resolve and vision ensure every child and adult can enjoy a sweet treat without compromise.
Ryan’s journey from a father’s concern to a global ambition underscores the impact of compassion and innovation. Through Borough22, he has not only addressed a need but has set a benchmark for inclusivity in desserts.